Why is it important to hold corporate events?

In a competitive world, companies are more than ever looking to differentiate themselves through their corporate culture by focusing on creating direct links with their employees. Corporate events play a key role in achieving this goal. In this article we will outline the types of corporate events that exist and the many benefits they offer to your corporate culture and organisational climate.

What types of business events are there?

There are many different types of corporate events to create greater brand awareness with your employees and potential customers and align their objectives with those of the company. Among them, we can find different corporate events to strengthen the employees’ sense of community and belonging to your company.

Meetings:

The creation of meetings is a fundamental aspect of good communication within the company. These meetings encourage continuous feedback between the company and the employees so that they feel recognised and actively listened to and, therefore, contribute effectively to the growth of the company. There are hotels that have meeting rooms equipped for this type of business events such as Grums, where we offer you meeting rooms equipped with all kinds of amenities for your business meetings with clients or employees.

Training event:

Continuous training is crucial for the success of your company. Through the organisation of training events such as workshops, courses, among others, you not only keep your employees up to date to achieve better performance and results, but also improve their skills to contribute to the evolution of the company.

Product or service presentation

Before launching a new product or campaign, holding a company event is beneficial to communicate with employees about the new product or service, not only to familiarise them with the new product or service, but also to educate them and ensure that they have a good understanding of it and represent or sell it effectively.

Team Building activities

Carrying out recreational activities or getaways outside working hours is a very beneficial tool for building a good working environment and creating meaningful relationships with your employees. Barcelona is undoubtedly one of the best cities in which to carry out team building activities, as it has everything from escape rooms, festivals, tourist routes, etc., for fun and different activities at your business events.

If you are visiting Barcelona for work and you are looking for a hotel offer to stay in the city, at Grums we have the Work Stay travel pack, an offer created especially to offer you a complete service that will make your eventual stay in the city as comfortable as possible.

What are the benefits of organising corporate events?

Business events or corporate events are an essential practice to enhance a corporate culture that fosters the creation of emotional bonds with employees and strengthens loyalty and commitment to the company. These events not only offer to maintain a solid business climate and a greater sense of belonging to the company, but they are also a key aspect to achieve greater motivation and job satisfaction among employees.

Promote a good working environment

Through the organisation of corporate events, a wide variety of fun activities are offered outside of working hours, which, through games such as the famous escape rooms, encourage collaboration and teamwork. These activities are a great improvement in the working environment, as they allow employees to interact with each other in a more informal atmosphere and get to know each other better, thus promoting a team dynamic that will result in better performance and better results from the employees.

Stimulate creativity and innovation

In jobs that require more mental effort, it is a good idea to get out of the usual work space to break the work routine and release stress. The creation of business events are very effective to partially occupy the brain by doing different activities that reactivate energy and allow the generation of new ideas that provide more creative and innovative solutions to business challenges.

Greater emotional connection with the company

In addition to the economic benefit, there is an emotional benefit of making employees feel more connected and engaged with the company. This can be achieved by creating events or meetings that require employee participation so that employees feel valued and recognised by the company. In this way, employees will feel more motivated to contribute to the success of the company.

At Grums Barcelona Hotel & Spa we are dedicated to offering services tailored to the needs of each client.

If you’re travelling to Barcelona for work or to organise a business event, we have travel packages such as the Work Stay offer designed especially to make your business stay in the city as pleasant as possible. Find out more about this offer here.

A proper organisation of business events in your company and investment in initiatives to strengthen the commitment of your employees are essential to maintain an optimal internal functioning of your company, as well as a good reputation. For this reason, we also have several meeting rooms in our facilities that are specifically equipped to conduct business meetings with your clients or collaborators in the best possible way. Explore our meeting rooms in the following link.

If you have any questions, do not hesitate to contact us.